Analysis
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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George Parker: David Ogilvy and me. (Memo to Ogilvy – where’s George’s prize money?)
I met David Ogilvy twice. The first time was in 1962. I had just stepped off the Queen Mary at…
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UK ad exports up a third to hit £15bn
Britain may be at the bottom of the productivity league and top of the inflation one but good old adverts…
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Why is British political advertising so bad? It’s the curse of Saatchi & Saatchi
When you’re in a hole stop digging remains good advice. It’s seemingly to be ignored by the UK’s opposition Labour…
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What to look for in an eCommerce business model
Starting an eCommerce business can be an excellent opportunity for entrepreneurs to showcase their products or services online and make…
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Richard Parsons of True: give creative entrepreneurs a fighting chance
It’s official. We’ve narrowly missed falling into recession, with latest GDP figures revealing the UK economy grew by 0.1% in…
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MAA Ad of the Week: Smol’s eco-washing machine from Mother
There’s a sense these days that proper TV ads are now the preserve of the big battalions, everyone else delves…
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WPP’s creative agencies lag Publicis Groupe in billings stakes – and Chime
The Campaign/Nielsen annual billings tables still give the most reliable guide to agency fortunes (albeit partial because of digital) and…
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MAA Ad of the Week: Pot Noodle by adam&eveDDB
Cries for help from all over UK adland: where are the decent ads? Well good old adam&eveDDB normally rides to…
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