Analysis
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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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MAA Ads of the Year (1) – Les Bleues from Orange and Marcel
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for…
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MAA holding company, media agency and person of the year
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but…
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Gut is the MAA 2023 International Agency of the year
Three Grand Prix and 35 Lions don’t lie: Gut has been the standout success story on the global stage in…
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MAA Agency of the Year: the final contender is Mother
Mother produced arguably the campaign on the year for Uber, covering all the once contentious ride-sharing app’s multifarious activities. Top…
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MAA Agency of the Year: second contender is New Commercial Arts
When adam&eve founders James Murphy and David Golding announced they were leaving the agency (by then adam&eveDDB) the UK’s largest…
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Decisions, decisions – what we look for in our Creative Agency of the Year
For once let’s examine the evidence first. Our previous UK Agencies of the Year have been Wieden+Kennedy, adam&eveDDB, Mother, Uncommon…
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MAA Ad of the Week: Air New Zealand by Bastion Shine
Airports and their occupants are hardly synonymous with fun but Air New Zealand makes them so in a lively tale…
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Giles Keeble: Christmas ads only come but once a year – thank God
Maybe there should be a watershed for Christmas ads. Not allowed on TV before the week before. This year’s lot…
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