Analysis
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James Frampton: how to combat the ‘Great Customer Resignation’ threat
Fed up with how they were being treated by their employers and realising life was too short to put up…
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MAA blast from the past: Kia’s ‘Respect the Tech’
Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what…
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Another billion reasons not to flog off Channel 4
The UK government is, in many, ways quite a diverting comedy: Partygate, tractorgate (watching porn in Parliament), bloodcurdling noises from…
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MAA Ad of the Week: B&Q’s ‘Flip’ by Uncommon
Cheating a bit here: we actually featured this last Friday. But B&Q’s ‘Flip’ from Uncommon Creative Studio is certainly the…
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Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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