Analysis
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Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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MAA Ad of the Week: British Gas from The&Partnership
A special offer of half-price gas on Sunday from British Gas doesn’t get the pulses racing (although it’s some welcome…
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Germany’s Jung von Matt finally tries its hand in London
Do creative agencies travel? The jury’s out: obviously the likes of Interpublic’s McCann, Omnicom’s BBDO and TBWA have, as had…
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Is bigger better for VML and WPP?
In the wake of the VML Wunderman merger one might ask: why don’t they just have WPP Creative? After all,…
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MAA Ad of the Week: Nationwide by New Commercial Arts
When New Commercial Arts resigned Halifax to pitch for Nationwide it was pretty obvious that something big was afoot and,…
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Wonderhood’s Alex Best on brand fame, creativity and the ads that made me
Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy…
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George Parker: my unforgettable contribution to McVities
Yesterday we reported on a new McVities campaign, noting that biscuits used to be big time in adland. Never more…
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The streamers keep changing the goalposts. Why do we let them get away with it?
Amazon Prime Video is the latest of the streamers to push its subscribers to the limit. Despite charging £95 a…
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Show Gen X some love: Wavemaker reveals brand bias against wealthiest consumers
Social media isn’t the preserve of the young, despite what marketers think. A new Wavemaker study has done Generation X…
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