Analysis
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Graham Fink: my creative highlight of 2025
Just in the nick of time for all those “ad of the year” lists, Apple dropped this new spot for…
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Stephen Jenkins: my cultural highlight of 2025
This was a year of many creative and cultural highlights, including stand-out gigs from Mogwai, Spiritualized, Melin Meylin, James Taylor…
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Why shouldn’t it be Christmas all year long in advertising?
Let’s get something straight. The best UK Christmas advertising isn’t just better than the rest of the year’s work. It’s…
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John Hegarty: my creative highlight of 2025
Here’s my suggestion. I want everyone to read a book. ‘Your Brain on Art’. Written by two women one a…
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Marc Allenby of Hijinks: my 2025 creative highlight
We thought it might be fun to invite readers to say what their creative highlight of the year has been…
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Uncovered’s Mitch Syrett picks his Desert Island (sort of) Ads
Desert Island Ads 1. KSV Vending (Radio Jingle) If you were a 90s kid bouncing around Sussex in the back…
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George Parker on a jewel in Omnicom’s crown
Got GS+P? Continuing my ruminations/rant about the creation of the world’s largest BDHC (Big Dumb Holding Company) I have been…
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Oldies still goodies at Christmas says Kantar
Kantar, rather like its research rival System1, has found that re-used Christmas TV ads work just as well as new…
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David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
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