Analysis
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MAA Ad of the Week: Beats by Dre from Homeground
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool,…
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What online casinos get right in marketing and what every business can learn
Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty,…
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Gareth Collins of Luckybeard picks his (brand experience) Desert Island Ads
In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than…
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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to…
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Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Steve Hall and Dan Seager from New Commercial Arts: our Top Tips for Cannes
Here’s a few words on what may do well at Cannes this year.. Top Tips for Cannes Visit Oslo. Is…
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MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere…
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IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and…
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