Analysis
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MAA Ads of the Year – Uber Reserve from Mother
Mother is our 2023 Agency of the Year and its campaign for the many faces of Uber arguably the standout.…
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A difficult 2023 for many but let’s look forward to 2024 – a Happy New Year to all our readers
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there…
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MAA Ads of the Year: McDonald’s and Nationwide by NCA’s James Murphy
McDonald’s “Raise your arches” has a simple, celebratory confidence that reflects a brand and agency (Leo Burnett London) who know…
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MAA Ads of the Year (2): Chevrolet Alzheimer’s from Commonwealth McCann
Can’t ignore this one: we said it was better than the best advertising and (viewing again) it still is. Brilliant…
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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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MAA Ads of the Year (1) – Les Bleues from Orange and Marcel
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for…
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MAA holding company, media agency and person of the year
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but…
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Gut is the MAA 2023 International Agency of the year
Three Grand Prix and 35 Lions don’t lie: Gut has been the standout success story on the global stage in…
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MAA Agency of the Year: the final contender is Mother
Mother produced arguably the campaign on the year for Uber, covering all the once contentious ride-sharing app’s multifarious activities. Top…
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