Analysis
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MAA Ad of the Week: Hellmann’s from VML
Hellmann’s is getting its Super Bowl retaliation in early, releasing this big game effort from VML well before proceedings start…
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Alistair Schoonmaker of Ultra Brand Studio picks his desert island (Super Bowl) ads
Alistair Schoonmaker, Co-Founder & Managing Director at Ultra Brand Studio picks his Superbowl Desert Island Ads This year’s Super Bowl…
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What’s next for WPP after underwhelming Capital Markets update?
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in…
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George Parker: a view from a “decrepit denier of datametrics”
Whilst researching material for my next blockbuster book. Working title… “Even more repetitious confessions of a Mad Man.” I was…
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MAA Ad of the Week: Yakult from Brothers and Sisters
Planners and others are keen to say they want their ads to enter “culture,” meaning everyday communications presumably. Obviously not…
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Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co.
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February…
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Dan Watts of Pablo picks his Desert Island Ads
Dan Watts is ECD at Pablo. I’m stranded on a desert island. There’s no two ways about it – I’m…
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MAA Ad of the Week: ‘Surprise it’s IKEA’ from Mother
Faux commercials in commercials are a difficult thing to pull off (too often it looks like self-indulgence in search of…
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Pablo: why UK adland needs to nurture diversity and young talent
By Pablo joint MDs Hannah Penn and Harriet Knight. There are two major crises impacting the UK advertising industry right…
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