Analysis
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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MAA Ad of the Week: BA Out of Home from Uncommon
Out of Home is on a roll, in the UK at least, with two high profile agencies – New Commercial…
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Weetabix can solve a national emergency says BBH
Weetabix is one of those venerable British brands (although it’s now owned by Americans) that ought to get creatives channelling…
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MAA blast from the past: Xerox’s brother Dominic
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are…
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MAA Ad of the Week: BA’s Avios from Uncommon
There are some pretty good ads around just now, a relief after what we might term a fallow period. FCB…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
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PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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