Analysis
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
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PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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Patrick Collister: are creative awards really important?
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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George Parker: memories of Murdoch
If you thought the big news of last week was President Biden’s well-presented and enthusiastically received (by all except the…
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MAA Ad of the Week: Barnardo’s from Don’t Panic
If, like me, you spend the odd hour or so navigating digital TV channels trying to find something to watch…
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