Analysis
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MAA Ad of the Week: Lynx from Lola MullenLowe (the pick of a decent crop)
Unilever seems to be doing a screeching U-turn from its purpose-driven path of recent years and this lively effort from…
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Now new business machine Pablo wins Play-Doh
Indie London agency Pablo is turning into a new business machine to rival the likes of VCCP and New Commercial…
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Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as…
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There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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Ad growth expectations slowing says IPA Bellwether report
At best the UK economy has been three steps forward and two back for what seems like an eternity now…
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MAA Ad of the Week: Canal+ from BETC Paris
The big ad holding group creative agencies are still struggling to hold their heads above water. M&C Saatchi (admittedly not…
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