Analysis

Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

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MAA blast from the past: Rik Mayall for Bombardier

We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of creative agencies (for better some might say.) There’ve been times though when a little editing in the cause of economy ...

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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

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I’ve run a remote workforce for four years and this is what I’ve learned, by Jon Williams of Liberty Guild

Last week, the 9-5 job as we know it died in Silicon Valley. When Salesforce announced that pretty much everyone and anyone can work from anywhere, forever, it became clear that there’s no ‘going back’ to normal. Get your coat ...

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Omnicom brings up the rear (so far) among ad holding companies in grim 2020

Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared ...

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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

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Interpublic inches ahead of rivals in 2020

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

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