Analysis
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MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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Ad growth expectations slowing says IPA Bellwether report
At best the UK economy has been three steps forward and two back for what seems like an eternity now…
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MAA Ad of the Week: Canal+ from BETC Paris
The big ad holding group creative agencies are still struggling to hold their heads above water. M&C Saatchi (admittedly not…
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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MAA Ad of the Week: BA Out of Home from Uncommon
Out of Home is on a roll, in the UK at least, with two high profile agencies – New Commercial…
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Weetabix can solve a national emergency says BBH
Weetabix is one of those venerable British brands (although it’s now owned by Americans) that ought to get creatives channelling…
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MAA blast from the past: Xerox’s brother Dominic
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are…
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MAA Ad of the Week: BA’s Avios from Uncommon
There are some pretty good ads around just now, a relief after what we might term a fallow period. FCB…
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