Analysis

UK lockdown widens generation gap in media consumption

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news ...

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US boost helps Publicis end 2020 on optimistic note

Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4 at -3.9% (better than expectations) and -6.3% for the year. The US, French-based Publicis’ biggest market, was the star in ...

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MAA blast from the past: Bob Dylan in the Super Bowl

This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot. Here’s another ambitious effort from Chrysler on the same patriotic theme three years later. With Bob Dylan, no less. Agency ...

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...

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New AA/WARC forecast paints much brighter picture for UK adspend in 2021

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn ...

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The Media and Marketing podcast: pitching on Zoom

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

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