Analysis

Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film ’Zulu’ in which the cigarettes were ...

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to ...

There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...

Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its ...

Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency ...

Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?”. It wasn’t. It was different. And it’s worth understanding why. Post war ...

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...