Analysis

Neil Davidson of HeyHuman: how brands can humanise AI

News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...

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Ben Pask of Rare: five ways for marketers to find happiness

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

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St Luke’s’ Richard Denney: why Jeremy Craigen is my ad hero

From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at RKCR then joining Tony Grainger and Kate Stanners at Saatchi & Saatchi London, I‘ve been lucky to work with a ...

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