Analysis

Richard Brim’s MAA blast from the past: Flat Eric

I think my blast from the past has to be pretty much every ad BBH did for Levi’s. Always different, always spot on and always dictating cultural conversation. But if I had to pick one it would be Flat Eric, ...

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Impero’s Alastair Mills: my MAA blast from the past

I remember so many bad ads from childhood. Take the Vortex one, where a woman visits a “bleach lab” and asks a boffin with a Petri dish and a weird voice which one performed best, “S’Vortex” he says. My brother ...

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MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But ...

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Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

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MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works ...

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Paulo Areas of Forever Beta picks his Desert Island Ads

Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior creative positions at Leo Burnett and Cheil and, before joining Forever Beta, was general creative director of Ogilvy in Madrid. ...

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Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they ...

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