Analysis

Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

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Adscam’s George Parker: best (and worst) ads of 2016

In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he knows I have never failed to modestly represent myself as MAA’s Curmudgeon in Chief, so I would not expected to ...

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Malcolm White of Krow: why do brands abandon reality for the ‘aah’ factor in the run up to Christmas?

The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s Christmas ad campaign exactly one hundred years later. As a metaphor for the importance of exchanging gifts and the spread ...

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Tom Denford and David Indo from ID Comms: Trump vs WPP’s Gotlieb

On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential ...

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Iain Hunter of Stack picks his Desert Island Ads

Iain Hunter has been ECD at Stack for the last five years working on brands including Nivea Men, PSA and The Trussell Trust. Before Stack he was digital creative director at Wunderman London where he was creatively responsible for Orange, ...

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