Analysis

Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with another inimitable invention ‘dolph-a-sloth.’ W+K manages to make Three likeable, no mean achievement for a mobile provider. Come on Vodafone, ...

When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s top agencies including CDP, Saatchi & Saatchi, GGT and M&C Saatchi, left to become CCO of Ogilvy China six years ...

On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most senior marketer. Inspired by Harvard Business Review’s recent paper Why CMOs never last, which reveals that 80 per cent of ...

Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has ...

The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in ...

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant ...

The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of ...

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from buyers with 35 deals in the first half of 2017, more than double the number (14) in the same period ...