Analysis

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...

A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...

Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five years as European communications director of JWT. Radio is booming in the UK according to the latest figures from the ...

Once it was the future. Now, apparently, crowdsourcing has had its day. Havas has shut down its Colorado-based crowdsourcing agency Victors & Spoils, which it bought in 2012 under the leadership of then-CEO, David Jones. At the time of the ...

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...

WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies, Ogilvy and Grey. Ogilvy’s Charlie Rudd – who was CEO of the ad agency, but recently had the title of ...

A surge in creative reviews has resulted in a 36 per cent increase in global new business activity in the first half of 2018, according to a new report by independent consulting firm R3. According to R3 creative new business ...

Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...