Analysis

Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop icons, and TV show hosts. But this has all changed with the advent of social media and platforms such as ...

The 1990s was a great era for ads – for the lucky creatives at some agencies anyway although not necessarily for clients as they picked up the mega-bills as the lads (they mostly were) had a good time. Tony Kaye ...

In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the efforts are more modest but some in-house advertisers have spent heavily over the years, notably website firm Wix in the ...

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising. Times was when newspapers were ...

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and ...

Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...

Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of us – as individuals and as professionals. But however unsettling, such times can also be an eye-opening learning opportunity and ...

Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, ...

Rewind to 1996 and BBH’s ‘Resignation’ film for Polaroid’s ‘Live for the moment’ campaign. Showing an escape from the perils of corporate life (which BBH may have become rather more aware of since Publicis Groupe bought it.) Directed by Michel ...