Analysis

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

When I first set foot in the USA in 1962 after disembarking from the Queen Mary as a snot nosed student, I had been devious enough to have wangled myself an interview with the great British man of advertising, David ...

Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has a chance to shed its macho, petrolhead culture and reinvent itself as the global media and entertainment brand it longs ...

One of the biggest events in the automotive calendar, the Geneva International Motor Show, starts this week. Thanks to the event and a number throughout the year, 2018 will see more car launches than ever. Among other factors, this reflects ...

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and without the usual distractions of handset razzmatazz, key trends for an evolving mobile era came to the fore in Barcelona. ...

1/Bartle Bogle Hegarty was founded in 1982 and for most of the intervening period has been rightly viewed as one of the world’s few great creative agencies. What made the agency special and what provided its longevity? The three of ...

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row ...

Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers ...

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...