Analysis

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of the five biggest Ogilvy offices in the world. Desert Island Ads Given my passion for hiking – going far away ...

It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting for the panzers to arrive as they wait out a phoney war, sharpening their pitchforks and sticks. But it is ...

Back in 1963 David Ogilvy wrote his first book, Confessions of an Advertising Man. He begins the final chapter by telling us that his elder sister, Lady Henry, a socialist (Shock, horror) invited him to agree with her that advertising ...

I was talking to a friend recently who told me he had met Sir Martin Sorrell at a gathering and told him that WPP was selling stuff that nobody liked – ads. I’ve been looking for clear data on this ...

There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. ...

Glad-handers, suitcase carriers, number dialers, yes men, punching bags, order takers, middle men. Frankly, account people don’t always have the best reputation. And in some cases, it’s probably deserved. The fate of the account manager has been debated far and ...

Where the Coca-Cola truck was once the marker of Christmas, John Lewis now seems to own the mantle as the official opener of the festive season. That isn’t new news to those in the industry, who are all too aware ...

The editor asked me if I could write an opinion piece on this year’s crop of Christmas advertising on TV, something I have been circumspect about for a few weeks. Not like me as I have jumped in over recent ...