Analysis

Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Scott Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its ...

The events at WPP have raised questions about global networks, not just because of Facebook and Google but also clients going in-house or cherry picking agencies on a job by job basis. I always thought the desire for an advertising ...

Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched a blockchain coding competition to find ways to disrupt the industry. He has challenged people to use the cryptocurrency Ethereum ...

Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable ...

Michael Olaye is CEO of digital agency Dare and chief technology officer of owner on-site agency specialist Oliver Group. He was a founding member of creative agency U-dox, where he spent nine years working on projects for the likes of ...

We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the ...

Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He ...

It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The first was Mark Zuckerberg’s Congressional appearance last week. Despite coming across as a bizarre mixture of a subdued Larry Grayson ...

Karmarama’s World Cup ad for BetVictor could be seen as an “up yours” to Accenture, the management consultancy that bought the agency at the end of 2016. The spot starts with a doom-laden message which could be seen in a ...