Analysis

2017’s best ads: Wieden+Kennedy, BBH and Droga5 top July

Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with another inimitable invention ‘dolph-a-sloth.’ W+K manages to make Three likeable, no mean achievement for a mobile provider. Come on Vodafone, ...

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Ogilvy’s Graham Fink on six pioneering years in China

When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s top agencies including CDP, Saatchi & Saatchi, GGT and M&C Saatchi, left to become CCO of Ogilvy China six years ...

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Tom Denford and David Indo from ID Comms: why do CMOs never last?

On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most senior marketer. Inspired by Harvard Business Review’s recent paper Why CMOs never last, which reveals that 80 per cent of ...

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Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility

The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in ...

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Is the ASA’s bid to clean up ads the death knell for humour?

The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of ...

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UM’s Adam Morton: data vs. creativity isn’t zero-sum

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

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