Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film ’Zulu’ in which the cigarettes were ...
Read More »Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...
Read More »David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to ...
Read More »MAA blast from the past: Playstation’s ‘Mental Wealth’
There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...
Read More »How to successfully promote your financial firm
Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its ...
Read More »MSQ’s Kate Howe picks her Desert Island Ads
Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency ...
Read More »Fearless Group’s Jerry Judge: why advertising needs to be seductive not instructive
Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?”. It wasn’t. It was different. And it’s worth understanding why. Post war ...
Read More »You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...
Read More »Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...
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