Analysis

The most inspiring new influencer marketing campaigns

Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop icons, and TV show hosts. But this has all changed with the advent of social media and platforms such as ...

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MAA blast from the past – Tony Kaye for Dunlop and AMV

The 1990s was a great era for ads – for the lucky creatives at some agencies anyway although not necessarily for clients as they picked up the mega-bills as the lads (they mostly were) had a good time. Tony Kaye ...

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MAA blast from the past: in-house but star-studded Wix

In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the efforts are more modest but some in-house advertisers have spent heavily over the years, notably website firm Wix in the ...

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MAA blast from the past: BBH for the Guardian

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising. Times was when newspapers were ...

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MAA blast from the past – Canal+ from BETC

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and ...

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‘I Love New York’ design genius Milton Glaser dies at 90

Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, ...

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MAA blast from the past: BBH’s ‘Resignation’ for Polaroid

Rewind to 1996 and BBH’s ‘Resignation’ film for Polaroid’s ‘Live for the moment’ campaign. Showing an escape from the perils of corporate life (which BBH may have become rather more aware of since Publicis Groupe bought it.) Directed by Michel ...

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