Analysis
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Top Tips for Cannes is back: FCB London CCO Owen Lee
That famous festival is hoving into view and, as ever, we’ll be asking various luminaries for their Top Tips, the…
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Sound specialists pick winning election tunes for Sunak and Starmer
Could choosing the right soundtrack help to decide who is going to be next British PM? With a General Election…
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MAA Ad of the Week: Lynx from Lola MullenLowe (the pick of a decent crop)
Unilever seems to be doing a screeching U-turn from its purpose-driven path of recent years and this lively effort from…
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Now new business machine Pablo wins Play-Doh
Indie London agency Pablo is turning into a new business machine to rival the likes of VCCP and New Commercial…
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Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as…
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There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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