Analysis
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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MAA ad of the Week: EE from Saatchi & Saatchi
High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible…
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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided…
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Publicis posts strong Q3 with 5.8% organic growth
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is…
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Omnicom sets fierce pace among big ad groups with 6.5% Q3 growth
These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest…
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Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
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MAA ad of the Week: ‘It’s always Burberry weather’
Actually it’s quite a big campaign, beautifully shot by Alasdair McLellan, but a stand-out is the film with actor Barry…
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