Analysis
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David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Tom Denford and David Indo from ID Comms: how to write the perfect media brief
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger…
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Tom Denford and David Indo from ID Comms: where does programmatic go now?
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic…
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Mike Everett: why CDP’s John Salmon was much more than a man in the right place at the right time
An appreciation of John Salmon by Mike Everett (left) Back in the seventies, Paul Smith and I asked John…
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Wunderman’s Chris Daplyn picks his (AI) Desert Island Ads
Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at…
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George Parker: more Madison Avenue madness!
A couple of years ago, I did a review of Michael Farmer’s wonderful book… Madison Avenue Manslaughter. At the end…
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Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den
In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc…
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