Analysis
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Who are these guys Butch?
Mark Read, Arthur Sadoun and Sir Martin Sorrell have all been offering their two penn’orth about the Omnicom/IPG deal, assembled…
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis…
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MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
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Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of…
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Gate + production head Rhiannon Lewis picks her Desert Island Ads
Desert Island Ads When putting these together, I started to over think what made a good advert…was it the visual…
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Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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MAA Ad of the Week: Vodafone from Leo Burnett
We’ve had two sides of Vodafone this week: a refreshingly traditional (and nostalgic) take on 40 years of mobiles from…
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