Analysis
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Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of…
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Gate + production head Rhiannon Lewis picks her Desert Island Ads
Desert Island Ads When putting these together, I started to over think what made a good advert…was it the visual…
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Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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MAA Ad of the Week: Vodafone from Leo Burnett
We’ve had two sides of Vodafone this week: a refreshingly traditional (and nostalgic) take on 40 years of mobiles from…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Robyn Saunders of Share Creative picks her Desert Island Ads
When it comes to advertising, the best campaigns are built on truth. Not the kind you need to dig for,…
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Modern Citizens CCO Ben Middleton picks his Desert Island Ads
You’re probably reading this on a phone, sat on the bog, pretending to be “checking your slack messages” in a…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Tom Gent of Founder Creative picks his Desert Island Ads
Desert Island Ads Nike – The Cage – 2002 I remember first watching Nike’s “The Cage” and thinking that it…
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