Analysis
-
MAA Ad of the Week: DFS ‘let your bum do its thing’ from Pablo
Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem…
Read More » -
Neverland’s Richard McGrann picks his Desert Island Ads
Let’s be clear. I love OOH. I love radio, social, PR. The lot. But if I’m going to be stuck…
Read More » -
Designit’s Nick LaManna picks his (Christmas) Desert Island Ads
Christmas stands alone as a holiday built on pure childhood magic. We all remember waiting up for Santa, the excitement…
Read More » -
Remembering copywriting giant Tony Brignull
Tony Brignull, the most awarded British copywriter, has died at 87. Along with the late David Abbott and Tim Delaney,…
Read More » -
Who are these guys Butch?
Mark Read, Arthur Sadoun and Sir Martin Sorrell have all been offering their two penn’orth about the Omnicom/IPG deal, assembled…
Read More » -
George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
Read More » -
RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
Read More » -
MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis…
Read More » -
MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
Read More »