Analysis
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Publicis secures ad holding group top spot with 6.3% growth in Q4
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong…
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MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML
Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop…
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ASA names UK’s top ad slogans
UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK’s most memorable ad…
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MAA Ad of the Week: Current Account Switch Service (CASS) from House337
Not the sexiest client name but, for some, quite a sexy ad (she is anyway.) House337, formed from Engine Creative…
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MAA Ad of the Week: Cadbury and Alzheimer’s Research UK
Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad…
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In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years…
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Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home…
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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless…
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