“Seba and Alicia” are the stars of a surprisingly compelling story about love at a McDonald’s drive-thru. Told by TBWA Spain, it is based on the insight that pretty much everyone eats their fries before they get home. It’s an ...
Read More »How the 5G revolution is expected to impact the online gaming sector
The majority of the global population heavily relies upon 4G wireless connectivity to perform daily online tasks. However, this technology is soon to be replaced by 5G services. This will transform a host of industries and virtual gaming is expected ...
Read More »For Skyn condoms and Sid Lee Paris, ‘Pleasure is an endless exploration’ in lockdown
No one is getting out much, so we might as well explore what we’ve got at home. This is the thinking behind the new campaign for Skyn condoms, lubricants, wipes and toys from Sid Lee Paris. It’s a beautiful film ...
Read More »MediaMonks makes bland debut for Babbel
S4 Capital’s MediaMonks seems to be picking up business all over the place, including a big slice of BMW. Here’s a new ad for German-based language app Babbel, ‘Understanding changes everything.’ Based on research from Ipsos it seems. But didn’t ...
Read More »Tito Ribeiro: seven key digital trends for 2021
This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...
Read More »Just Eat joins perfect storm of big client reviews
Another day, another – on the face of it – mystifying creative review. Just Eat is reviewing its business at McCann, after seemingly dominating the airwaves all year (apart from the NHS of course.) Maybe they’ve gone off the somewhat ...
Read More »New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn ...
Read More »Heinz draws a global ketchup picture
Kraft Heinz, with a former CMO at the helm, should be reminding us of some of the great ads the Heinz part of the duo used to produce and here’s an interesting one from agency Rethink in Canada. They asked ...
Read More »MullenLowe shows hospital reality in latest Covid burst
Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...
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