Agencies

Natalie Lam, a former ECD at Google in New York, has been made Publicis Groupe’s first chief creative officer for APAC, the Middle East and Africa. Lam has spent most of her career in New York, although she was based ...

Well maybe not sublime but London agency Dark Horses has ventured outside its sports marketing speciality with a new Out of Home campaign for low alcohol beer Small Beer. Nice and simple anyway: MAA creative scale: 7. Meanwhile, at the ...

Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned ...

AMV BBDO’s long-serving joint strategy heads Craig Mawdsley and Bridget Angear have fallen on their swords as the agency retrenches after a string of account losses, replaced by Tom White and David Edwards. The duo have already formed a strategy ...

It takes a brave flower company to refuse to stock red roses on Valentine’s Day, but Bloom & Wild seems confident that its customers don’t want to live out a cliché on February 14th. A new campaign from Mother’s sister ...

For the first time in 37 years, AB InBev is not airing a Budweiser commercial in the Super Bowl. The much-publicised move hasn’t stopped the brewer promoting its other brands during the game, and this one for Michelob Ultra by ...

All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s ByteDance after D. Trump’s intervention) doesn’t seem to have held back the social media upstart. Now it’s claiming the first ...

It’s going to be a different Super Bowl in many respects this Covid-ridden year and, in the ad stakes, there are some notable stay-at-homes including Pepsi and Budweiser. Wot, no Clydesdales? But that creates opportunities for other brands, one such ...

Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews ...