Agencies

Mother’s Singapore shop, The Secret Little Agency, has jumped into Animal Crossing (11 million players) with its client, Deliveroo, to make in-game food deliveries. The cheerful drivers wear facemasks and make socially distanced drop-offs, and some players will find a ...

Mobile brand Orange (it still exists in France) is much missed in the UK, absorbed into the great blob of EE. But its 1980s launch was an example of WCRS at its best and later it moved its efforts to ...

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...

WPP’s Mark Read has made arguably the strongest statement of intent among agency big bosses about George Floyd, promising, among other things, an “Inclusion Council” to help make the organisation more diverse. Read said, in a Linkedin post: “the global ...

Headhunting firm Grace Blue has set up a free-to-use online platform called Transition, designed to help people from the advertising, media and marketing industries who have lost their jobs during the Covid-19 crisis. Transition launches with job listings from Amazon, ...

As most of us have come to acknowledge, there are some things that just can’t be recreated online. Festivals will be sorely missed over the summer of the pandemic, but Anomaly has made an attempt to stir up a bit ...

Italy has suffered more than most from Covid-19 (a European field where Britain, alas, leads) but one of its quintessential brands is doing its best to cheer us up. Vespa is running an engaging new ’50s-style global poster campaign through ...

The Advertising Standards Authority has a lot on its plate now that it has the whole digital world to police on top of traditional media, but its annual report, published today, would have us believe that it’s keeping up with ...

Another day, even in lockdown, brings more awards and this time it’s WARC – donor of the Effies – with “Effective Use of Brand Purpose,” which may be of interest with brands and others competing to do the right things ...