Agencies

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...

2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well. In the US Interpublic continued its steady progress ...

After 21 years at Mother, Gabriela Scardaccione – billed as the agency’s “global voice” as well as a global creative director – is leaving to “explore the world of communications.” Scardaccione started at Mother as a creative placement in 2000, ...

What a year it’s been.. Thank god brands have, on the whole, stopped showing us our covid-destroyed lives in their advertising. ‘Now more than ever’ (eurgh) people need to be entertained. And whilst insight and emotion are the right tools ...

Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily ...

Wonder what that mythical paper and paste billboard man Bill Stickers (or was it Posters) would have made of Out of Home these days. Used to be outdoor (which made life easier) but there are lots of indoor ads these ...

Covid continues to wreak havoc amid the best laid plans: if there’s no or little football this Boxing Day (December 26) in the UK because many footballers refuse to be vaccinated, then a Shelter promotion with agency Dark Horses will ...

Ads of the year. Burberry “Open Spaces” by Megaforce For the second year Burrberry created the best work. Both brave and surreal, it’s inspiring from top to bottom – direction, dop, choreography, music, stylists – everything. At a time when ...

There are some rather worrying signs of life at the UK’s M&S (Marks & Spencer as was), worrying for those of us attuned to saying how hopeless it is anyway. The team at M&S Romford have become TikTok stars it ...