Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association president Alessandra Bellini (below) did just that at the Media 360 conference, saying: “salaries in the industry (have lagged) inflation ...
Read More »Uncommon flips into print for B&Q’s ‘Change. Made easier’
B&Q is backing up its new “Change. Made easier” line, introduced in its recent house flipping ad, with a series of posters promoting the ease and convenience of its online offering. Uncommon’s stylish OOH and print campaign shows mobile phones ...
Read More »London’s Elizabeth line waltzes into action with VCCP
Transport for London’s new Elizabeth line is already getting plenty of publicity. There’s some genuine excitement about its launch, especially from Londoners far out west and east who are hoping better connections will deliver a house price boon. VCCP’s contribution ...
Read More »Starcom wins UK & EMEA digital assignment for Abrdn
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life Aberdeen) has now resumed business as usual and is once again seen as a regular investment company. Now Abrdn has ...
Read More »Johnny Vegas and Creature London put Blackpool on the map
Fresh from selling out to Dutch group Candid, Creature London is back in Britain with a campaign for VisitBlackpool that features a seagull called Nigel, voiced by Lancashire comedian Johnny Vegas. Nigel is given the task of levelling up Blackpool, ...
Read More »Apple makes privacy pay – at the expense of its rivals
Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest campaign is pillorying so-called “data brokers” and their auctions, where what you thought was private is traded. Isn’t the internet ...
Read More »Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...
Read More »Ogilvy wins The One Show’s network of the year
WPP’s Ogilvy has won another network of the year gong, from The One Show to add to its creative agency of the year award from WARC. It’s the fourth time Ogilvy has won The One Show accolade since its inception ...
Read More »Magnum gets a Kylie remix at the other Cannes
It’s that other Cannes Film Festival on now and the greats and would-be-greats of Hollywood and beyond can enjoy three new flavours of Unilever’s Magnum ice lollies – some people have all the luck. Titled ‘Magnum Shows the World that ...
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