Agencies
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Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Ogilvy travels interestingly for award-winning Expedia
Never quite got round to this last week but Ogilvy London’s global campaign for travel outfit Expedia, ‘Travel Yourself Interesting,’…
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Can Brothers and Sisters be less awful for Betfred?
I see that Brothers and Sisters, the London agency best known for its Sky work, has been appointed to handle…
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Jonathan Lakin of Intent HQ: why a cookie-free approach to online targeting offers a better deal to publishers
There is a growing controversy over the quality of audiences delivered by automated ad exchanges, with large-scale fraud emerging as…
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A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings
The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary…
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Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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Mother and MPC hit epic heights for IKEA
Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC.…
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Matt Pye: lessons for brands from big Cannes winners
This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was…
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Europe creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years…
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