Can Brothers and Sisters be less awful for Betfred?

I see that Brothers and Sisters, the London agency best known for its Sky work, has been appointed to handle the Betfred betting account, in time for that betting fest the start of the Premier League season. The account moves from BJL.

Which, we hope, means we’ve seen the last of this campaign.

Why is nearly all UK betting advertising so completely awful? Do the likes of Betfred think their customers are morons? Are they morons?

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