Agencies
-
Paul Simons: can Tesco’s new boss avoid that iceberg?
The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level…
Read More » -
Maxus shows benefit of branding in a grey market
Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the…
Read More » -
Matt Williams: why real time marketing forces agencies and clients to change their processes too
Speak to any young person getting into the marketing industry for the first time and they’ll all identify the same…
Read More » -
Gerry Human of Ogilvy on awards, Cantona, David Ogilvy and the London agency’s escape from Canary Wharf
Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and…
Read More » -
Publicis Group counts cost of disastrous merger mania
So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very…
Read More » -
Adam&Eve shows its populist side for Phones 4u
The amazing transmogrification of DDB London under its new bosses the Adam&Eve crew continues. This new ad for Phones 4u…
Read More » -
Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results
There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting…
Read More » -
Martin Sorrell on Murdoch’s $75bn Times Warner bid
I was beginning to worry about WPP’s Sir Martin Sorrell – since Cannes he’s been strangely quiet. Did he overdo…
Read More » -
Unilever boss Dave Lewis replaces Phil Clarke at Tesco – is an ad review on the way too?
It isn’t so surprising that Tesco CEO Phil Clarke is stepping down after three gruesome years in charge of the…
Read More »