Ad Tech
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Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words)…
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Publicis turns Walker Media into ‘open source’ Blue 449
Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C…
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Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
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Are media rebates being paid to offshore holding company accounts?
The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat…
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Michael Islip takes top UK job at Digitas LBi
Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK,…
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WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
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Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
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