Ad Tech
-
Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
Read More » -
Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words)…
Read More » -
Publicis turns Walker Media into ‘open source’ Blue 449
Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C…
Read More » -
Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
Read More » -
Are media rebates being paid to offshore holding company accounts?
The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat…
Read More » -
Michael Islip takes top UK job at Digitas LBi
Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK,…
Read More » -
WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
Read More » -
Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
Read More » -
Nick Brien makes surprising move to Hearst’s iCrossing
Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president…
Read More »