Ad Tech
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AA predicts ad boom with 70,000 new jobs
The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from…
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How Ogilvy’s Graham Fink draws with his eyes
Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his…
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Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words)…
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Publicis turns Walker Media into ‘open source’ Blue 449
Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C…
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Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
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Are media rebates being paid to offshore holding company accounts?
The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat…
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Michael Islip takes top UK job at Digitas LBi
Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK,…
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