Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
On the face of it this looks rather unnecessary, Hogarth has been around for years now and WPP’s agencies, who also number JWT, Grey and Y&R, have been required to use it. In reality, agencies being agencies, they haven’t always.
“What’s actually required is a seamless and agile link between creative ideas and efficient delivery. Hogarth has pioneered new ways of working with brands to help them make significant savings. With H&O we can offer seamless integration with creative excellence too.”
H&O will be found somewhere in 33 Ogilvy offices around the world. Hogarth now employs over 1000 people around the world. Clients include Nestle, Dyson, Mattel and Ford.
H&O will, no doubt, make production life easier for Ogilvy’s big global clients. The move, though, also tightens WPP’s grip on the increasingly important production sector; a way of preventing valuable work sliding away to the likes of Deutsche Post-owned production giant Tag and the new(ish) breed of agencies like Oliver that set up in client companies.