Ad Tech
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Paul Marsden of Syzygy: how the ‘wow of now’ is transforming modern marketing
Digital technology is making our world an impatient place. Digital signals can travel at the speed of light, and so…
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WPP Ventures invests in content business Refinery29
One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech…
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WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
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Giles Keeble: in the age of ‘big data’ and ubiquitous ads – do we measure more but understand less?
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never…
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IPG’s Michael Roth on the future of agencies and the technology companies’ land grab
We hear a lot from WPP’s Sir Martin Sorrell and nearly as much from Maurice Levy of Publicis Groupe (quite…
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WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
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Does Bollore’s Vivendi deal for Dailymotion have implications for Havas too?
That man Vincent Bollore is back in the news, this time in his role as chairman and significant shareholder in…
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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account
L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious…
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WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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