Ad Tech
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Giles Keeble: in the age of ‘big data’ and ubiquitous ads – do we measure more but understand less?
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never…
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IPG’s Michael Roth on the future of agencies and the technology companies’ land grab
We hear a lot from WPP’s Sir Martin Sorrell and nearly as much from Maurice Levy of Publicis Groupe (quite…
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WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
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Does Bollore’s Vivendi deal for Dailymotion have implications for Havas too?
That man Vincent Bollore is back in the news, this time in his role as chairman and significant shareholder in…
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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account
L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious…
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WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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AA predicts ad boom with 70,000 new jobs
The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from…
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How Ogilvy’s Graham Fink draws with his eyes
Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his…
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Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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