Ad Tech
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Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some…
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Digital woes at Razorfish force Publicis Groupe into loss
Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the…
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Nick Baughan of Maxus: is the professional “fear of missing out” holding back the marketing industry?
P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our…
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Hornby’s m/SIX wins Sainsbury’s £60m media from PHD
And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international…
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WPP’s AKQA expands into Australia with DT deal
Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in…
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Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global…
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Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
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WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
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