Ad Tech
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Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den
In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc…
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Fake ads storm threatens media buying model
Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or…
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Is the Cannes Lion set for a surprise gender change?
The resolutely male Cannes Lion is having his big cat-eared credentials questioned by activist group Creative Equals along with agency…
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Why doesn’t WPP try old-fashioned media buying to allay “brand safety” fears?
I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which…
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Tom Denford and David Indo from ID Comms: when Adland left YouTube
On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and…
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Now post-merger AB InBev joins media review round
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot…
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Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
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