Ad Tech
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Let’s bid a not-very-fond farewell to the decade when nearly everything changed
Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where…
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Publicis Groupe is surprise leader of JP Morgan’s 2019 global new business rankings
JP Morgan’s end-of-year new business league puts Publicis Groupe at the top of the agency chart, with a net increase…
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Havas makes its third acquisition in India this year, now the focus is on the work
The Indian ad market is growing at around 14 per cent, according to GroupM’s predictions for 2019, and already this…
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Jon Goulding of Atomic: the IAB Gold Standard is a good start – but where do we go from here?
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves…
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You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style…
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Paul Bainsfair: how to safeguard advertising’s future
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how…
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Read at WPP and Sadoun at Publicis chart diverging courses
“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when…
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New Unilever CMO Conny Braams needs to recapture some of its ad glory days
Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of…
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World’s super-rich digital companies are driving surprising ad growth – GroupM
UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM,…
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