Ad Tech
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Bowman takes top role at Ebiquity’s FirmDecisions
Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Broderick is leaving to “pursue other…
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Digital marketing is the future
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media…
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Covid-19 isn’t the only threat for the ad holding companies – layoffs and home working will chip away
The UK government, along with many others, is taking plenty of stick for so-called “mixed messages” about Covid-19 as it…
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Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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S4’s Sorrell opens up to Guardian on Facebook ad boycott and navigating the recession
S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview…
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Martin Sorrell’s S4 Capital on the £100m takeover trail again – crisis or no crisis
It’s good to find a note of cheer in these straightened times and the pied piper of St James (the…
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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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Facebook ‘hate’ ad boycott gathers steam
The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a…
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Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens
Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in…
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