Ad Tech

Ikea game show puts taste to the test

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed ...

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Lessons from SXSW: Neil Davidson of HeyHuman

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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YouTube gets ad industry ‘brand safety’ seal of approval

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

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