Ad Tech

There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media investment outfit. It’s just hired Omnicom head of global trading Andy Zonfrillo (left) as global MD which suggests it has ...

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM. Two weeks ago WPP rolled global media agency Maxus into MEC. ...

On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes ...

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...

Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The ...

1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to ...

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...