Ad Tech

The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, ...

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed ...

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

Media consultancy ID Comms has been looking at the trend (or desire) for marketers to move media trading in-house and, based on 130 responses from brands spending a total of $30bn on media globally plus the big media agencies, discovered ...

We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of ...

The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has ...

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row ...

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...