Ad Tech

Sorrell takes the better, faster, cheaper mantra to CES

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ ...

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You & Mr Jones backs “ethical video platform” Good-Loop

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by ...

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Out of Home to overtake print as it rides global digital wave

Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than ...

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