Ad Tech

Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising, Arthur Sadoun forced to admit that Publicis’ purchase of data firm Epsilon was “expensive but necessary” – and S4Capital’s Sir ...

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.   The ...

Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at Control v. Exposed, a US-based digital media start-up that is launching in the UK. Frampton described Control v. Exposed (CvE) ...

Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. ...

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

21st century tech is a wonderful thing for early stage investors and – sometimes – consumers but it seems to becoming increasingly difficult to make money out of it. Ride hailing giant Uber is laying off 400 of its 1200 ...

Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but ...