Ad Tech

Accenture buys marketing consultancy Brand Learning

Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels ...

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Can WPP boss Sorrell’s pay survive market slowdown?

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” ...

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Private equity fuels ad tech and martech deals rise

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, ...

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Holding companies still facing data attacks

The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in North America – and clients suspicious about the practice and delivery of programmatic media buying. But an ongoing worry is ...

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£63m Cannes Lions faces up to agency examination

I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40 per cent from delegate passes and the rest from various partnerships. Agencies, notably Publicis and, to a lesser degree, WPP ...

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Slowdown in US hits Omnicom

The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and it’s hitting the big marcoms groups. Omnicom’s global revenue dipped two per cent in Q2 2017 despite a strong performance ...

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