Ad Tech

Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels ...

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” ...

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, ...

In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA’s members are actually doing with ...

Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like ...

The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in North America – and clients suspicious about the practice and delivery of programmatic media buying. But an ongoing worry is ...

I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40 per cent from delegate passes and the rest from various partnerships. Agencies, notably Publicis and, to a lesser degree, WPP ...

Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has ...

The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and it’s hitting the big marcoms groups. Omnicom’s global revenue dipped two per cent in Q2 2017 despite a strong performance ...