Ad Tech

Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of ...

Sir Martin Sorrell is reported to have raised £100m for his new S4 venture, to add to the £50m of equity capital already in place (£40m of it his). This may be seen as a win or a fail – ...

Transformation is the buzz word of the moment in adland and elsewhere and now independent out of home specialist agency Talon Outdoor has created the new role of chief transformation officer to reflect the the growing importance of data, technology ...

Eric Newnham, CEO of Talon, reflects on the recent FEPE Congress for the global out of home industry where he spoke about how automation is driving change for the better in OOH. Digitisation and technology are having a transformational impact ...

WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in Buenos Aires-based software business Globant and digital ad exchange AppNexus first on the block. American Telecoms giant AT&T is to ...

There’s been plenty of gossip about Martin Sorrell at Cannes, mainly speculation about whether there are more revelations to come and who might succeed him at WPP. The man himself finally made his first public appearance since he was ousted ...

This year at Cannes, the beating heart of creativity and originality, the seminar line-up has a proliferation of titles that are worryingly similar. In fact, ‘human’ seems to have become the Cannes 2018 buzzword (‘Innovation at the Human Level,’ ‘Who ...

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing consultancy R3 shows just that with two big consultancies, Accenture and Capgemini, leading the way with the biggest deals – ...