Ad Tech

Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Scott Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its ...

Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched a blockchain coding competition to find ways to disrupt the industry. He has challenged people to use the cryptocurrency Ethereum ...

James Murphy hinted that adam&eveDDB could open in China during an Advertising Association breakfast last week. The founding partner described China as “tantalizing,” and suggested that a partnership with a local agency would be the best way in, partly due ...

Michael Olaye is CEO of digital agency Dare and chief technology officer of owner on-site agency specialist Oliver Group. He was a founding member of creative agency U-dox, where he spent nine years working on projects for the likes of ...

It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The first was Mark Zuckerberg’s Congressional appearance last week. Despite coming across as a bizarre mixture of a subdued Larry Grayson ...

The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium. ...

Former Starcom CEO Pippa Glucklich has resurfaced at Dentsu Aegis Network after taking a few months out to spend time with her family. In her new role as CEO of Amplifi UK, Glucklich will become DAN’s head of all things ...

Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done ...

Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...