Ad Tech

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s ...

Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution (CTS) which it calls a client facing, fully transparent “control tower” displaying all programmatic trading, allowing clients to track and ...

On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency Report by looking at key areas of significant change, this week they look at Media Talent. One of the key ...

David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to joining Y&R he was president and CEO EMEA of WPP sibling Grey. 1/You joined Grey ten years ago and now ...

I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief ...

Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard on the heels of global CMO Marcos de Quinto who lost his job in March when new Coke CEO James ...

On this week’s #MediaSnack Tom and David begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. Across the next few weeks they will look into ...

Dentsu’s profit growth has slowed to 3.1 per cent in the first quarter of 2017 as the US stuttered to a halt, with growth of just 0.6 per cent. Media buying arm Dentsu Aegis Network (which owns Carat) was once ...