Ad Tech

By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods of marketing and advertising have been evolving to include better targeting of cross-device consumers. In the midst of this digital ...

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 per cent. However, CEO Martin Sorrell warned of a slowdown ...

TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase over 2016 albeit only just. TV advertising slowed down in the wake of Brexit vote so it’s a pretty creditable ...

Who’d be WPP’s Sir Martin Sorrell? No sooner has he declared 2016 a record year for WPP with revenues of £14.39bn and operating profit over £2bn for the first time (£2.06bn with post-tax profit of £1.5bn) than the shares tumble ...

The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a supposed lack of “transparency” in media billings, notably the alleged widespread existence of undisclosed media rebates. So it makes sense, ...

The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile content, network connectivity, enabling technologies such as Artificial Intelligence, plus the opportunities mobile has to build more sustainable businesses. In ...

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at ...