Ad Tech

IBM and Salesforce team to create giant AI CRM offer

Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of artificial intelligence (A1) to help create more creative “magic.” You can’t put the genie back in the bottle as we ...

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WPP takes a first quarter beating in North America

What’s happening in North America? Trump, obviously, but the Donald was supposed to boost business including advertising, marketing and media. But WPP’s Q1 2017 results, behind target with like-for-like revenue up 0.2 per cent on the same period in 2016 ...

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IPA president Golding launches machine-friendly ad agenda

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...

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Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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Omnicom cuts back as it unloads under-performers in Q1

We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily snapping up any more-or-less related business assiduously. The pattern still holds, with both WPP and Dentsu acquiring half a dozen ...

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