Ad Tech

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m ...

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ ...

Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse strings in response to the decisive result of December’s general election. Significantly, the quarterly dispatch records a rare increase for ...

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by ...

Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the ...

Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than ...

Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where you’re sitting. If it’s at Facebook or Google it was good almost beyond belief as they hoovered up the lion’s ...

JP Morgan’s end-of-year new business league puts Publicis Groupe at the top of the agency chart, with a net increase of $2.23 billion in billings, estimated to represent $77 million in extra revenue. Interpublic is second with $1.1 billion net ...

The Indian ad market is growing at around 14 per cent, according to GroupM’s predictions for 2019, and already this year Havas has bought UX consultancy Think Design and digital agency Langoor, so experiential agency Shobiz makes three. Shobiz was ...