Ad Tech

What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

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IPA appoints its first BAME president, as Publicis Groupe’s Nigel Vaz brings global and digital expertise to the role

It’s probably not the easiest time to become president of the IPA, with agency brands dying off and agency leaders clearing off in the wake of #MeToo, but Nigel Vaz has stepped up to take on the role in March. ...

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Sorrell seals MightyHive deal to move into digital media

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

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We’re growing Karmarama tells agency rivals as it embarks on hiring spree

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...

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Now Wieden+Kennedy enlists A1 for new computer game

Will 2019 be the year that artificial intelligence (A1) takes over the ad world? We’ve already had the new Lexus campaign from The&Partnership, scripted by A1 after analysing a multitude of Cannes award winners, and now Wieden+Kennedy London has worked ...

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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology

At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about ...

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Sorrell raids WPP’s GroupM for S4C APAC chief

Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM. De Rijk (left) was global chief growth officer at GroupM’s Performance ...

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