Ad Tech
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ID Comms shakes up media business with PJL buy
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise…
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WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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R/GA London wins United Colors of Benetton Group
Back in the 90s, Benetton was as famous for its inclusive advertising as it was for its colourful knitwear. The…
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Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty…
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Sorrell’s S4 Capital sails serenely on – Covid or no Covid
Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about…
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Apple launches contentious privacy ad blitz – or does it?
Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature…
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S4 Capital tiptoes into data analysis with Brightblue
WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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