Ad Tech
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How do you unlock the random genius of TikTok? Sam Gormley of Osaka Labs has some answers
As Ocean Spray so perfectly demonstrated last week, TikTok is changing how brands connect with their customers. Osaka Labs has…
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Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms…
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Havas takes on the ‘new battle ground’ of customer experience with dedicated global network
French agency network Havas Group has been buying up customer experience and engagement agencies over the last couple of years,…
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How did this regular guy from Accenture get two million followers on TikTok?
Max Klymenko is an economics and technology researcher at Accenture. He’s also a TikTok “edutainer” with two million followers, all…
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FirmDecisions breakaway joins rival consultancy MediaPath
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy,…
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Ciesco – 2020 adland M&A deals down 17 per cent but signs of recovery in third quarter
Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly…
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World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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If S4 Capital’s Sorrell is planning his biggest move yet now would be a good time
Lots of gossip over the weekend that S4 Capital’s Sir Martin Sorrell has been putting the finishing touches to a…
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The ‘bozos’ at WPP ‘made a mistake.’ Sorrell still won’t let go
We should all be used to it by now, but it seems that hell still hath no fury like Martin…
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