Ad Tech
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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R/GA London completes senior management line up with new hire from AnalogFolk
One of the original digital shops, R/GA, is now positioning itself as the agency for a “A More Human Future”…
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WPP strikes first partnership deal with TikTok
WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities…
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Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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Publicis Groupe’s Epsilon hit for $150m in data fraud case
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information…
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Tito Ribeiro: seven key digital trends for 2021
This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others…
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The Media and Marketing podcast: pitching on Zoom
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the…
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Mother launches Media by Mother to challenge the media agency establishment
Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in…
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