Ad Tech
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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Havas steps up global production bid with Innocean’s Wellcom
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope,…
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Publicis Health under fire for opioid marketing
Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your…
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Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US
Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape.…
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New shop You & Mr Jones Media poaches Will Heins from Media by Mother
Nick Emery’s new You & Mr Jones Media has raided Mother’s nascent Media by Mother for COO Will Heins. Heins…
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Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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