Ad Tech
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Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of…
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M&A sector deals on the up again says Ciesco but holding companies give way to private equity
M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing…
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S4 Capital’s Media.Monks adds US 4 Mile data business
S4Capital’s Media.Monks has added another data business, 4 Mile Analytics based in Santa Cruz, California. The company, founded by Nick…
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Publicis and Stagwell kick off 2022 M&A with Tremend and Goodstuff buys
If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020…
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Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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R/GA CEO Sean Lyons: Christmas parties and the metaverse
Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native…
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Chris Hogg of Lotame: less is more – why minimising data is the way to stay ahead
The general public is more educated and aware than ever before about data privacy. The combination of data legislation like…
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