Ad Tech
-
WPP’s Wavemaker wins Trainline media
WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and…
Read More » -
180 hires van der Heul as its first creative director of innovation and platforms
Innovation is the order of the day for ad agencies, and 180 Amsterdam has found its muse in Jeena van…
Read More » -
Uncommon gets Peepl off to an unusual start with a logo that benefits its customers
Financial start-up Peepl and Uncommon Creative Studios are asking customers to design the company’s logo. Every day for 100 days,…
Read More » -
Agency collective Harbour launches new metaverse offer Harbour Immersive
UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as…
Read More » -
Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
Read More » -
Equistone invests in Talon global growth as Mayfair exits
Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion…
Read More » -
Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
Read More » -
Hegarty creates new campaign for AI talent agency Genie
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like…
Read More » -
Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
Read More »