Ad Tech
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Adobe predicts a bigger, more mobile Christmas
You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices…
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Dentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and…
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Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
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Most digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer,…
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Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which…
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Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Wieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute”…
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Samaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing…
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Mark Popkiewicz of Mirriad: why music videos are the new battleground for native advertising
Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising…
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