Ad Tech
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Most digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer,…
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Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which…
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Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Wieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute”…
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Samaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing…
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Mark Popkiewicz of Mirriad: why music videos are the new battleground for native advertising
Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising…
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Martha Greene expands Pointblank production empire with new photography division
Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers…
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Andrew Mennie of Moxie: why we need to do much more for mobile shoppers
In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become…
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Publicis buys into Israeli ad tech company Matomy
Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to…
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