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Go on then, how do you Bentley?
How do you show, say, Bentley owners without them looking complete plonkers? Depicting the owners of such expensive machinery in…
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General Motors drops network AORs as it moves to line-up of “best agencies in the world”
General Motors has abandoned its agency of record system, mainly focussed on Interpublic agency Commonwealth/McCann and appointed a raft of…
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MAA Ad of the Week: ‘It has to be Heinz’ by Rethink Toronto
It’s Cannes this week (you may have noticed, we’ve noticed that lots of people who aren’t there ignore it) and…
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Ineos Grenadier launches globally with Wonderhood Studios
Sir Jim Ratcliffe is a busy bee. The Ineos billionaire (Ineos is the old BP industrial chemicals business) is attempting…
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Nike’s star footballer formula is looking weary
A big soccer tournament wouldn’t be, er, a big soccer tournament without an epic from Nike and here it is…
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Are London creative agency CEOs now an endangered species?
Has becoming CEO of a network London creative agency become the impossible brief? James Denton-Clark (below) is departing Saatchi &…
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Budweiser finds the right Euros formula with hero Hurst
Football makes cynics of most of us with its endless wrangles, unspeakable owners and relentless pursuit of money over glory…
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News
Wonderhood Studios CCO Aidan McClure : my Top Tips for Cannes
I always feel like bowing down and kissing the feet of those campaigns that entertain on scale. Those seemingly silly…
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