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News
What’s new in the adland name game? Global chief creative experience officer of course
The agency business yields to no-one in its ability to come up with new titles, mostly it seems involving an…
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The Premier League becomes the global PR League
The three richest – and, therefore, likely most successful – football clubs in Europe may well be all controlled by…
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Currys swallows Carphone Warehouse and others in one brand relaunch
Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand:…
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Now turns to animation for TopCashback debut
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time…
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Does VML’s “social experiment” for Intel prove anything?
Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a…
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Hitachi heralds COP26 climate conference with first carbon zero commercial
The COP26 United Nations Climate Change conference in Glasgow is almost upon us (the UK government is helping out by…
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Now MSQ buys production studio Brave Spark
Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be…
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IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring…
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Does FIFA 22 actually leave the real game behind?
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable…
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