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Advertisers
IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from…
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Advertisers
Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back…
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Advertisers
DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion
It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the…
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Advertisers
Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song
Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going…
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Ad Tech
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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Advertisers
Has Piers Morgan the staying power to make Talk TV a success?
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here…
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Advertisers
New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from…
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Advertisers
Former Lucky General Fox joins Havas in senior client role
One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO),…
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Advertisers
WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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