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AA reviews flagship account from adam&eveDDB
The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not…
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The narrow confines of today’s creative work: Tesco Mobile and Wrigleys
These days we all seem to have do more (or the same) with less and it’s ever true of advertisers.…
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New Commercial Arts grows Sainsbury’s brief with Tu
UK supermarkets have a big fight on their hands as the cost of living peaks (we hope) with massive energy…
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MAA Ad of the Week: Gucci’s homage to Kubrick
We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never…
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Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs…
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Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via…
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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WPP adds to ecommerce repertoire with Newcraft
WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with…
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Serena Williams stars for Gatorade – more balls please
Serena Williams is leaving the stage after the US Open, hoping for a record-breaking further Grand Slam. Gatorade, a Williams…
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