Serena Williams stars for Gatorade – more balls please

Serena Williams is leaving the stage after the US Open, hoping for a record-breaking further Grand Slam.

Gatorade, a Williams sponsor, is hymning her achievements here – voiced by Beyonce no less – in a campaign by TBWA/Chiat/Day.

You pretty much know what to expect from these efforts by now. Lots of “purposeful” emotion for starters.

Williams doubtless deserves all the applause but when you watch these sport-based, would-be inspiration stories you do rather wonder if the ad business has succumbed to a Meghan Markle-type view of reality, one populated by idealised celebs. Serena is a friend of Meghan’s, of course.

MAA creative scale: 3.

PS Be nice if she won though.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*