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Advertisers
Halifax goes behind closed doors in latest NCA ‘It’s a people thing’ campaign
Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s…
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Advertisers
Leo Burnett and director Edgar Wright raise McDonald’s arches for the first time
McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.)…
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Advertisers
MAA Ad of the Week: Cadbury from VCCP
It’s a long time since Cadbury made the running in creative adland but VCCP’s campaign featuring a dad and a…
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Ad Tech
Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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Advertisers
M&C Saatchi joins New Year creative hire round
Some agencies at least are hiring although the turn of the year is traditionally the time when they clear the…
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Advertisers
JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point for adland
Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just…
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Advertisers
A growing challenge for advertisers and agencies: matching the ads to the (iffy) product
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW…
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Advertisers
Now wins Pol Roger champagne
Independent London creative agency Now has welcomed 2023 in fine style, winning family-owned Grande Marque Champagne House Pol Roger after…
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Advertisers
Adam&eveDDB brings Lucozade Sport to New Year life
Dry January, Veganuary – do these possibly ineffective solutions to holiday excess still obtain? With a cost of living crisis…
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