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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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New National Lottery operator Allwyn adds media review to creative cliff-hanger
New UK National Lottery operator Allwyn (there’s a hostage to fortune) is reviewing its media account as it remains embroiled…
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Coke cans ‘totally tropical’ Lilt
After 50 years Coca-Cola is dropping its ‘totally tropical” Lilt brand – to be rebranded as Fanta Pineapple & Grapefruit.…
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Dark Horses’ Adam Burns: Super Bowl – celebs a-plenty but who got the maximum bang for their bucks?
If you stayed up for Super Bowl LVII on Sunday it’s estimated that you would have seen over 70 in-game…
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More Super Bowl – are these the ten funniest ads?
Another test of true dedication for a Monday morning: MediocreFilms’ llama thinks these are the ten funniest Super Bowl commercials.…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as…
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Omnicom follows Publicis with strong 2022 organic growth
Omnicom followed rival Publicis with strong Q4 2022 numbers with organic growth in the period of 7.2% and 9.4% for…
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Ad Tech
Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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