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Advertisers
Kathryn Jacob: the Oscars – what can advertisers learn from silver screen storytelling?
The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed…
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Advertisers
MAA Ad of the Week: Blitzworks’ ‘Masterpiece’ for Coke
Coca-Cola mow has a big advertising operation at WPP’s OpenX, with great things expected, and here’s one: ‘Masterpiece’ from Blitzworks,…
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Advertisers
Havas moves towards centre stage at new Vivendi
Havas has become rather more important in the Vivendi world as the Bollorés restructure the business after floating off Universal…
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Advertisers
What a nightmare – Virgin Media 02’s connected playground
Taking your kids to a playground or the park used to be a welcome escape from technology everywhere – not…
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Advertisers
Does R3’s new holding company ‘family tree’ show that some family planning is in order?
Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it…
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Advertisers
MSQ signs former Merkle heavy hitter Bob Ray to lead B2B
Ambitious marcoms group MSQ has signed another heavy hitter, former Merkle B2B CEO Bob Ray. Ray (below) joins as head…
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Advertisers
Jon Evans: should it be International Women’s Day for advertisers all year round?
International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But…
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Advertisers
Sky Bet picks Grey for brand refresh
Grey London has won a much-needed piece of new business, Sky Bet in a pitch handled by Creative Brief. Grey…
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Advertisers
Adspend bounces back with 7.9% growth but 2023 forecast to slow – PQ Media
Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow…
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