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Jeremy Stern: why brands should play fair at this year’s Paris Olympics
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days…
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UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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MoneyGram picks four new agencies
Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency…
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Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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The Room Service writers’ agency debuts with three AI Paris Hiltons
Three Paris Hiltons would be a challenge for most but here she is – past, present and future – courtesy…
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MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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Cream wins JLR’s The Out luxury car rentals
Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. A few…
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Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024
Team GB athletes are starring in Ocean Outdoor’s Out of Home campaign marking the 100 day countdown to the Paris…
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Mother Berlin rolls up its sleeves for tradeswomen
Can agency Mother work its magic in Berlin? The quintessentially quirky UK agency has painstakingly built an international network over…
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