-
Ad Tech
Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
Read More » -
Advertisers
Tom Denford and David Indo from ID Comms: the great year of media transparency
On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: why do we always see the same faces at pitches?
On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: in search of the Chief Media Officer
On this week’s #MediaSnack Tom and David begin a countdown to the one year anniversary of the Media Transparency Report…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: the rise of the consultants
In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: can MENA lead media’s data revolution?
On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh…
Read More » -
Ad Tech
Tom Denford and David Indo from ID Comms: how to write the perfect media brief
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger…
Read More » -
Advertisers
Tom Denford and David Indo from ID Comms: where does programmatic go now?
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic…
Read More »