On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...
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In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing. Tom features in a new documentary featuring industry leaders such as Martin Sorrell, CEO of WPP, Cindy Gallop, Keith Weed, ...
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On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She ...
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On this week’s #MediaSnack Tom and David consider if identifying, organising and motivating the best media talent should be the major focus for marketers. ID Comms has long highlighted the need for brands to take back control of their media ...
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On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could ...
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On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...
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On this week’s ID Comms Tom and David look at how US efforts to tackle ad fraud are moving up a gear. Two Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) ...
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On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy 2015 this year has been a little quieter so far. With the ANA #RebateGate report and Brexit confirmed, we expect ...
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On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry. First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the ...
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