Author Archives: Partner Content

This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Tom Denford and David Indo from ID Comms: Haribo wins rebate court case

On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could ...

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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer

On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...

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Tom Denford and David Indo from ID Comms: news from Cannes and the UK’s £160m pitch

This week’s #MediaSnack reports from Cannes, the annual gathering of some of the world’s leading marketers and executives from the world’s leading agencies and vendors. Tom and David broadcast from the beachside Cabana of the International Advertising Association (IAA), where ...

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Tom Denford from ID Comms: #RebateGate, ad fraud and talent – The WFA view

In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...

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