On this week’s #MediaSnack Tom and David consider if identifying, organising and motivating the best media talent should be the major focus for marketers. ID Comms has long highlighted the need for brands to take back control of their media ...
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On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could ...
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On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...
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On this week’s ID Comms Tom and David look at how US efforts to tackle ad fraud are moving up a gear. Two Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) ...
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On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy 2015 this year has been a little quieter so far. With the ANA #RebateGate report and Brexit confirmed, we expect ...
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On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry. First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the ...
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This week’s #MediaSnack reports from Cannes, the annual gathering of some of the world’s leading marketers and executives from the world’s leading agencies and vendors. Tom and David broadcast from the beachside Cabana of the International Advertising Association (IAA), where ...
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On this week’s #MediaSnack Tom and David discuss how the ANA’s report into US media rebate practice has played on Wall Street. They ask how analysts view #rebategate and also reflect on the reaction among ID’s clients. Tom and David ...
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In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...
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