Author Archives: Partner Content

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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...

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David Indo from ID Comms: The £100 million media boss

On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She ...

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Tom Denford and David Indo from ID Comms: Haribo wins rebate court case

On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year legal battle. The ruling creates a new precedent on how media agencies should manage rebates and other incentives and could ...

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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer

On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent ...

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