Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you needed to adhere by the formula of E=MC3 (effectiveness = medium x content x context x creativity.
Each of these factors drive success in OOH and help build the creative impact. Subsequent videos cover our Creative Solutions approach and – in light of the changing media landscape – explain how an increased focus on measurement can deliver the right creative for the medium.
Our 2018 series will focus on the roles technology and data are playing in Out of Home and helping deliver smarter as standard campaigns as the digital landscape expands.
Check out the video series here.